Freeze drying is a process that involves freezing the product, lowering pressure, then removing the ice by sublimation. In contrast, conventional drying uses heat to remove water.

Dogs scoot because of overly full anal glands. Adding fiber to your dog's diet can minimize the necessity of manual anal gland expression.

“If there are no dogs in Heaven, then when I die I want to go where they went.”

– Will Rogers

Ingredients in pet food should be high quality and highly digestible. Your pets cannot digest feathers, hide or hoofs (animal digest / by-products).

How much you should feed your pet depends on its age and activity level.  Daily feeding amount in food label only serves as a reference.

"In a cat's eye, all things belong to cats."

- Unknown

Paraben and its derivatives are commonly found in pet shampoo to prolong shelf life, but they may cause allergic contact dermatitis in pets and human.

"In ancient times cats were worshipped as gods; they have not forgotten this."

- Terry Pratchett

“The more I learn about people, the more I like my dog.”

─ Mark Twain

Chocolate is toxic to dogs because it contains a chemical called theobromine. The first signs of theobromine poisoning are nausea, vomiting, diarrhea, and increased urination.

The first three ingredients are the most important in pet food. You can tell if the food is grain based or meat based.

Grapes, raisins and currants can cause kidney failure in dogs. Currently, it is not known why these fruits are toxic. Individual dogs have different sensitivities to these fruits.

Dogs and cats most often develop allergies to the protein in meat and dairy products.  Hydrolysis is a method to break down protein molecules to prevent food allergies.

“A dog is the only thing on earth that loves you more than you love yourself.”

– Josh Billings

Some common house plants are poisonous to dogs and cats. If you see your pets chewing on the plants, it is better to remove the plants.

“Dogs are not our whole life, but they make our lives whole.”

– Roger Caras

Pet food usually includes these essential nutrients: protein, fat, carbohydrates, vitamins, minerals, water.

“Until one has loved an animal, a part of one’s soul remains unawakened.”

– Anatole France

Complete and balanced pet food are those with added vitamins and minerals.  Those without are labeled as food for supplementary feeding only.

"As every cat owner knows, nobody owns a cat."

- Ellen Perry Berkeley

Some nutrients are lost due to heat and high pressure in pet food production.  Vitamins and minerals are added to make the food complete and balanced.

The majority of essential oils are toxic to cats. All cats lack glucuronyl transferase, a liver enzyme, that helps to break down most essential oils.

“Animals are such agreeable friends—they ask no questions; they pass no criticisms.”

– George Eliot

Small breeds tend to live longer than larger breeds. Tiny and toy breeds only become "seniors" when they are around age 10.

Preservatives such as Ethoxyquin and BHA (butylated hydroxyanisole) are banned from human consumption. Avoid them in pet food as well.

Brushing your dog's teeth at least 3 times a week is essential for good dental health.  Train your dog to accept teeth brushing early on. 

Some low-quality cat litters contain crystalline silica dust.  Crystalline silica can may accumulate in your cat’s lungs, resulting in silicosis.

Digestive enzymes and probiotics can help maintain a healthy digestive tract and improve the absorption of nutrients.

Both flaxseed oil and fish oil provide omega-3 EFAs. However, the omega-3 EFA in flaxseed oil (ALA) is an inactive form and must be converted to EPA and DHA, the active forms of omega-3 EFA.

Wise Pet is a holistic pet shop selling only high quality natural pet products. We provide 5% discount on orders >$600*, 10% discount on orders over $1000* (*regular priced products only) and free delivery on orders over $400 for most part of HK (please refer to shipping policy). Delivery will be made in 2-4 business days.  Please refer to the discount page for more details. 

Comfy Cone Soft E-Collar

In stock

CO-001    X-small (depth: 11 cm)    HK$120.00

CO-001A    small (depth: 14 cm)    HK$130.00

CO-001A/B    small/medium (depth: 20cm)    HK$180.00

CO-001B    medium (depth: 20 cm)    HK$190.00

CO-001C    large (depth: 25 cm)    HK$230.00

CO-001D    X-large (depth: 30 cm)    HK$270.00

Only %1 left
As low as HK$120.00
Soft e-collar made of patented nylon fabric which is soft and yielding while being very sturdy and protective. Velcro closures and tabs which adjust to fit many sizes. It's now easy for your pet to eat, sleep and move around in comfort while wearing an e-collar. Great for hot spots, allergies, post-surgery. Winner of the Best New Product at SuperZoo 2007.

A new comfortable version of the old Elizabethan collar

  • made of nylon fabric laminated into 1/2 inch foam which is soft & yielding while still being sturdy & protective
  • veterinary tested and approved
  • has elastic loops to thread pets own collar through to keep securely in place
  • allows your pet to eat and drink in comfort
  • conforms to any shape your pet passes through
  • uses Velcro closures and tabs to adjust to many sizes
  • reversible so you can change if one side gets to dirty
  • both water-resistant and repellent, easy to wipe clean and dry
  • lightweight
  • machine washable
  • folds flat for easy storage
  • has reflective binding to help protect your pet while going outside at night
  • won't scratch walls or bruise human legs

Available in 5 sizes (black only): 
Neck size: 9 3/4in - 12 1/2in (25cm - 31cm)
Neck to snout: 4 1/4in (11cm)
Breeds that might wear this size:
Chihuahua, Cats and Kittens


Neck size: 10in - 14in (25.5cm - 35.75cm)
Neck to snout: 5 1/2in (14 cm)
Breeds that might wear this size:
Maltese and Yorkies, Large Cats


small / medium (neck size: small, neck to snout: medium)
Neck size: 10in - 14in (25.5cm - 35.75cm)
Neck to snout: 8in (20cm)
Breeds that might wear this size:
Poodle, Schnauzer, Larger Sized Pug, Fox Terrier


Neck size: 12in - 15in
Neck to snout: 8in (20cm)
Breeds that might wear this size:
French Bulldog


Neck size: 14in - 22in
Neck to snout: 10in (25cm)
Breeds that might wear this size:


Neck size: 21in - 25in
Neck to snout: 12in (30cm)
Breeds that might wear this size:
Golden Retriever


How to choose the size:
Measure the neck size and neck to snout.  When selecting your size, the most important measurement is neck to snout. The collar has to come past the nose or the pet can reach many parts of its body.  To ensure that your pet can't pull the collar off, thread its collar or a piece of gauze thru the elastic loops on the neck. 

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